Overview

Lindy is your ultimate AI assistant that proactively manages your inbox, meetings, and calendar, so you can focus on what actually matters.

Content pieces: 120 deliverables

Impressions: 9M+

CPM: Below industry standards

In the hot summer days of August and September 2025, Lindy briefed OMANE Media to help launch two exciting features -- Agent Builder and website builder. With short timing, tight schedules, and an ambitious scope, the goal was to generate massive awareness across the AI builder and automation community and position Lindy as the leading AI agent platform. OMANE delivered an omnichannel campaign that spanned YouTube, Instagram, TikTok, and X/Twitter, targeting AI enthusiasts, no-code builders, productivity hackers, and enterprise buyers exploring AI automation.

Strategy

OMANE designed a multi-format, multi-platform campaign that combined the depth of long-form YouTube content with the reach and virality of short-form social. The approach layered different content types to hit the audience at every stage -- awareness through mid-roll integrations, education through dedicated videos, and rapid-fire engagement through short-form reels and TikTok.

• Creator selection: OMANE activated a diverse roster of creators across the AI, automation, and tech education space -- from major YouTube channels (Matthew Berman, Kevin Stratvert) to short-form specialists (Austin Armstrong, Nathan Hodgson) -- ensuring coverage across audience sizes and engagement styles

• Platform mix: YouTube served as the anchor for in-depth product education (mid-roll integrations and dedicated videos), Instagram and TikTok drove short-form viral reach, and X/Twitter was used for launch amplification from Lindy's founder

• Content formats: The campaign deliberately used three distinct YouTube formats -- mid-roll ad integrations for broad reach within existing content, dedicated videos for deep product showcases, and short-form reels/TikToks for scroll-stopping awareness

• Scale and speed: 120 deliverables produced and published across YouTube, Instagram, and TikTok within a compressed timeline, demonstrating OMANE's ability to execute large-scale campaigns under pressure

High-Performing Creator Content

YouTube -- Mid-Roll Ad Integrations

Matthew Berman

• Content type: Mid-roll integration within an existing video

• Topic: Lindy featured as a sponsor integration within Matthew Berman's AI-focused content, reaching his large AI-enthusiast audience

• Link:

  

Mike Dee

• Content type: Mid-roll integration

• Topic: Lindy product integration within Mike Dee's content, targeting the automation and AI tools audience

• Link:

  

Skill Leap AI

• Content type: Mid-roll integration

• Topic: Lindy featured within Skill Leap AI's tutorial-style content, reaching viewers actively learning AI tools

• Link:

  

YouTube -- Dedicated Videos

Nick Puru | AI Automation

• Content type: Dedicated video

• Topic: Full walkthrough of Lindy's Agent Builder and capabilities for the AI automation audience

• Link:

  

Build Great Products

• Content type: Dedicated video

• Topic: In-depth product review of Lindy's features and builder experience

• Link:

  

Kevin Stratvert

• Content type: Dedicated video

• Topic: Comprehensive Lindy tutorial from one of YouTube's largest tech education channels

• Link:

  

Instagram -- Short-Form

Austin Armstrong

• Content type: Instagram Reel

• Topic: Short-form Lindy showcase optimized for scroll-stopping engagement

• Link: Watch on Instagram

Nathan Hodgson

• Content type: Instagram Reel

• Topic: Quick-hit Lindy demo for the AI-curious Instagram audience

• Link: Watch on Instagram

Andrew Meng

• Content type: Instagram Reel

• Topic: Lindy product spotlight in short-form format

• Link: Watch on Instagram

Results

• 120 deliverables produced and published across YouTube, Instagram, and TikTok within a compressed August-September timeline

• 9 million impressions generated across all platforms and content formats

• Successfully layered three distinct YouTube content formats (mid-roll integrations, dedicated videos, short-form) to maximize both reach and depth of product education

• Coordinated amplification around three separate product launches from Lindy's founder on X, stacking momentum across multiple weeks

• Activated a mix of major channels (Kevin Stratvert, Matthew Berman) and niche AI creators (Nick Puru, Build Great Products) to cover the full spectrum of Lindy's target audience

• Positioned Lindy as a leading AI agent platform across the automation, productivity, and AI builder communities

Amplification Announcements done for Lindy

Flo Crivello on X -- Announcing Gaia (AI Phone Agents)

• Platform: X/Twitter

• Hook: "Announcing Gaia, a major update to our AI phone agents."

• Context: OMANE coordinated amplification around this major product announcement, driving engagement from the AI and automation community

• Link: View on X

Flo Crivello on X -- Announcing Lindy AI CMO

• Platform: X/Twitter

• Hook: "Announcing Lindy AI CMO"

• Context: Launch amplification for Lindy's AI-powered marketing tool, targeting marketers and growth teams exploring AI automation

• Link: View on X

Flo Crivello on X -- Introducing Lindy Assistant

• Platform: X/Twitter

• Hook: "Introducing Lindy Assistant"

• Context: Amplification of Lindy's consumer-facing assistant product launch

• Link: View on X