Overview

Mocha is a no-code app builder designed for non-technical builders -- the world's first platform purpose-built for people who want to create apps without writing code. It enables users to build fully functional applications through an intuitive visual interface, targeting a fast-growing audience of entrepreneurs, small business owners, and creators who need custom software but lack engineering resources.

Since launching in July 2025, Mocha partnered with OMANE Media to harness the power of influencer marketing and build awareness and trust within the no-code community. The goal was twofold: establish Mocha as the go-to app builder for non-technical users, and explore new geographic markets where demand for no-code tools was emerging. Brazil quickly proved to be a high-converting market, making geographic expansion a key pillar of the campaign alongside core North American creator activations.

Results at a Glance

• 450+ deliverables produced across the campaign

• 100+ YouTube dedicated videos and integrations, making YouTube the highest-volume channel for Mocha creator content

• 6.5M total impressions while working together

• High-quality traffic driven from in-depth product tutorials that educated users and converted viewers into active Mocha builders

• Platform mix: YouTube served as the primary platform for in-depth product showcases and tutorials, X/Twitter drove launch amplification and viral reach, and Instagram extended visibility to the broader creator and builder audience

Strategy

OMANE activated creators across YouTube and X/Twitter, selecting voices that had built trust within the no-code and AI builder communities. The approach combined in-depth YouTube tutorials with launch amplification on X to maximize both education and buzz around Mocha's product.

• Creator selection: OMANE partnered with established no-code and AI-focused YouTube creators in North America and Brazil, choosing channels whose audiences aligned directly with Mocha's ICP -- non-technical builders looking for app-building tools

• Platform mix: YouTube served as the primary platform for in-depth product showcases and tutorials, X/Twitter was used for launch amplification and viral reach, and Instagram extended awareness to a wider creator and builder audience

• Content angles: Rather than generic product overviews, OMANE helped develop custom concepts with each creator -- focusing on hands-on builds and real use cases that demonstrated Mocha's capabilities in action. These concepts consistently outperformed competitor collaborations and similar products doing paid sponsorships

• Geographic expansion: OMANE identified and activated Brazilian creators to tap into the fast-growing Portuguese-speaking no-code market, which proved to be highly converting for Mocha

• Launch amplification: OMANE coordinated amplification around Mocha's public launch announcement, driving engagement from the broader tech and builder community on X

High-Performing Creator Content

YouTube -- North America

SuperHumans Life

• Content type: YouTube video

• Topic: In-depth look at Mocha's app-building capabilities for non-technical users

• Link:

  

No Code MBA

• Content type: YouTube video

• Topic: Tutorial-style walkthrough of building with Mocha, positioned for the no-code education audience

• Link:

  

Build Great Products

• Content type: YouTube video

• Topic: Product-focused review of Mocha's builder experience and capabilities

• Link:

  

YouTube -- Brazil

Matheus | IA Coding

• Content type: YouTube video

• Topic: Mocha showcase for the Brazilian AI and no-code builder audience

• Link:

  

Leo Andrade

• Content type: YouTube video

• Topic: Portuguese-language deep dive into Mocha's app-building experience

• Link:

  

Onde eu Clico

• Content type: YouTube video

• Topic: Hands-on Mocha tutorial for Brazilian no-code enthusiasts

• Link:

  

Amplification Announcements

Nicholas Charrier on X -- Mocha Public Launch

• Platform: X/Twitter

• Hook: "Introducing Mocha, the world's first app builder for non-technical builders."

• Context: OMANE coordinated amplification around Mocha's public launch announcement from co-founder Nicholas Charrier, driving engagement from the broader tech and builder community

• Engagement: [Metrics to be added]

• Link: View on X

Results

• Activated 100+ creators across two continents (North America and Brazil), spanning established no-code YouTube channels

• Successfully opened the Brazilian market as a new high-converting geography for Mocha through targeted Portuguese-language creator partnerships

• Developed custom content concepts with creators that outperformed competitor collaborations and similar paid sponsorships in the space

• Coordinated launch amplification on X around Mocha's public announcement, extending reach beyond the YouTube creator audience

• Positioned Mocha as the leading no-code app builder specifically for non-technical users, differentiating it from competitors that still require some technical skill